Brief:

To create a campaign for Durex that has PR potential.

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Solution:

I created the idea to encourage people

to reconnect whilst the lights are out with the #TurnOffToTurnOn campaign celebrating Earth Hour on 29th March.

 

What's a big deal?

In 2014, it won two Gold DMAs and one Silver for best use of Film and Audio. It also got shortlisted for a Cannes Health award in the same year.