Brief:

To sell more batteries and make Energizer number 1

in the UK and then the world, Energizer needed more awareness in a category that people have a low emotional attachment with.

 

Solution:

A big idea to help save lives in Africa! We asked people
to donate their energy for Africa, not money. The global platform idea was bought by Energizer and then executed in the different markets worldwide.

 

What's the big deal?

The work raised 2,5 € million which resulted in:

The construction and renovation of 400 schools in Angola

Improved water and sanitation facilities throughout Chad

Training of 50,000 teachers in Mozambique

Gifts of solar energy distributed to schools throughout Mauritania