Brief

There was a time, not so long ago, when the New Covent Garden Soup Co would sell a 'Soup of the Month'. And, for 2 of those months, I was asked to write their 'on-pack' messaging describing the new flavours in line with their marketing campaign.   

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Solution

I crafted 2 pieces of copy to tantalise the tastebuds of anyone going through a lunchtime lull...and it worked with both soups selling well in supermarkets across the UK. 

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