Brief:

As part of the ‘Arrived/Departed’ campaign,
Tourism Australia wanted a high impact ambient
piece encouraging people to visit Australia.

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Solution:

We created a little bit of the Great Barrier Reef

in Euston station. With floor to ceiling prints and video screens, we were able to create a truly immersive environment, which couldn’t be ignored.

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What's the big deal?

The work got such a great response, the client decided

to keep it up 3 times as long as originally intended.